Are you feeling overwhelmed by the amount of time it takes to create and manage social media? Don’t worry – your furry social companion, Jodder, is here to help! In today’s blog post, we sniffed out five social media marketing tips that will save you hours every week. From automating posts to using the right tools, these tips will help you get the most out of your social media marketing efforts. Keep reading to learn more about how you can maximize your time and get the most out of your social media marketing!
Step 1: Use a Content Calendar
Planning is the key to success in many areas. And when it comes to social media, this rings true! A great way to save yourself time each month and ensure there is a formula for your strategy is to create a content calendar. This will help you plan and structure your posts in advance, so you don’t have to spend time coming up with ideas or topics for your posts every day. When you create a content calendar, you are organizing your content in a way that helps to build on your content pillars or content buckets. Content pillars are topics that you want to focus on as they align with your brand messaging, target audience, and objectives. Each post should support one of these pillars in some way.
Once you’ve identified your pillars, it’s much easier to create a calendar and plan. Your calendar can be very detailed and include information such as the topics, copy, images, hashtags, postdates, and anything else you need to stay organized. Or you can keep it high-level and include the category and topic and plan out the details when you sit down to create your content. By pre-planning and scheduling your posts in advance, you won’t have to spend time each week or day creating new posts – all you need to do is make sure you’re following the plan. And the best part about content calendars? They are not just for social media! You can use the calendar for other pieces of content – blogs, emails, paid advertising, and more. This will ensure a cohesive marketing approach across all of your channels.
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Step 2: Create Templates to Streamline Content Creation
The next step in saving you time when it comes to social media is creating templates. Templates are great for maintaining a consistent look and feel to your posts, and also making sure that you’re staying on brand. Using a tool like Canva can make it easy for you to create custom social media templates for your posts. And this also helps delegate any social media work to other team members because they have an easy guide they can follow.
Try to have at least two or three templates for each type of post (e.g., quotes, reviews, tips) to keep your content looking fresh and diverse. This way, you won’t be stuck having to think of new layouts each time you’re creating content. Once you have some templates created, you can quickly fill them in with images and text that match the content you want to share. And since most of the design work has already been done for you, creating new posts will be much easier and faster.
Don’t have time to create templates?
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Step 3: Repurpose and Recycle Your Content
We’ve all been there. Paying a few thousand for a company commercial, hiring a brand photographer, investing in blogs…to only be used once…insert a big bark. Creating content takes time and money, so why not recycle it and use it again? It’s a great way to get more mileage out of your content creation efforts. In fact, less than 5% of your followers will see your posts when you first share them. However, by recycling the content, you can increase the exposure of a post to 12% – 15% of your followers*.
One great way to repurpose content is to post it on multiple platforms. For instance, you can post a video or image to Facebook and then share it on Instagram as well and incorporate it into your content strategy every couple of months. You can also take screenshots from the video, crop them into individual images, and post them separately on both platforms. If you have a long-form video, break it up into shorter clips for Instagram Stories or TikTok. If you have an image or graphic, consider creating a short text post with it for Facebook or Twitter. This strategy will help you get more eyes on your content while saving you time since you are not having to create new assets each time. In addition, you can also take information from your original piece of content and create graphics to uplift the vital information.
The key is to be creative and use different formats to repurpose your content. With some creativity and planning, you can save yourself hours of content creation by simply repurposing your existing assets and getting more value from your initial investment.
Not sure where to start with recycling your content?
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Step 4: Schedule Your Social Media Content
One of the best ways to save time on social media marketing is to schedule your posts in advance. Scheduling posts ahead of time ensures that you don’t forget to post, and it also allows you to take advantage of peak times for engagement.
Did you know that you can schedule 30 days worth of content with Jodder in 60 minutes? Whereas posting each day without planning or scheduling your content, can take 20-30 minutes, per post, that’s 10 to 15 hours lost per month!
Scheduling posts ahead of time is important for maintaining a consistent presence on social media and allows you to focus your attention on other aspects of your marketing strategy. Tools like Jodder make it easy to manage multiple accounts from one dashboard, allowing you to quickly upload images, hashtags and schedule posts across multiple social networks with just a few clicks.
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Step 5: Automate Your Social Media Content
Lastly, tip number five is all about automating your content. You may be asking yourself “isn’t this the same tip as #4”? But it’s not! What is different about automating your social media content is taking scheduling your social media content a step further. At Jodder, our platform allows you to create a workflow, where you set up rules to post certain content, every day or week, at a desired time, within just a few clicks!
Let’s say every Monday you want to post a motivational quote and you have 10 graphics and copy already created. Now, all you need to do is create a rule in our Jodder platform saying, “every Monday, I want a Motivational Monday post at the best performing time”. Our system then pulls those into the schedule and posts them on your desired platform(s). Then, as you’re creating your posts in the future, you just upload them into our system, and we will automatically put them in the workflow you have. This saves you even more time by not physically needing to schedule each individual post, and it is also posting at the optimal time for engagement.
Start automating your social media posts with Jodder!
By following these five tips, you will save time and energy when it comes to managing your social media accounts. From creating content calendars to scheduling posts in advance, you can be sure that your efforts are maximized, and your time is spent effectively. If you want to take it one step further, consider investing in a tool like Jodder, where plans start at only $99/month, to help you save even more time and money when it comes to managing your social media accounts and creating content. Jodder’s intuitive platform allows you to create, schedule, and manage all of your social media accounts in one place. Book a demo today to learn more about how Jodder can help you save hours each week!
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*Data from Cloud Campaign.